Design Trends & Best Practices in Web Design 2017

Written by
(1 Vote)

Design Trends & Best Practices in Web Design 2017

A one-device world is close to edge. The mobile market expanded constantly. Users expect a connected experience across their myriad of devices. Numerous smart TVs, tablets, smart phones and the next-generation games consoles upcoming round us. As Retina and other high definition displays become more widely adopted, the move ‘en masse’ to SVG and HD images is a fact.

No secret, that full screen video backgrounds are not new in modern trends of modern web design. Video background in web design quickly growing in popularity. Internet connections are increasing their speed, capturing of high-density video is galvanizing by its simplicity, browser coming more advanced.

All times, from Roman Empire to Modernism, designers need to be able to attract humanity by their inspiration. In 2017, to be interactive designer mean gaining a deep understanding of your users in context of goods will be used at your website. All designers need in true interactive user interface, the ability to achieve that their ideas understood and transfer bright messages to clients. Responsive layout and user friendly UI more important than how your website looks visually. Sketching is really helps improve an idea to get it perfectly.

Staying on top of technical skills will be too important as key those easy open flexible responsive layouts. Open-standard web animation technologies including HTML5 canvas, SVG and Web GL will continue to grow in importance.

We are don't know what way will come web design in 2017, but concepts presented below very possible:

  1. Responsive Design
  2. Dynamic Search
  3. Vibrant Color Schemes
  4. Rich Animation
  5. Hidden Menus
  6. Micro interactions
  7. Stylized Typography
  8. Images Over Text
  9. Duotones
  10. Designing With Real Data (Content)
  11. Long Scrolling
  12. Product Concerning Videos
  13. Large Backgrounds
  14. Direct Chat Support
  15. Partitial Loading
  16. Card Layouts

Responsive Design

One of the ideas behind responsive design was “mobile first”. Responsive design that looks similar at mobile and desktop devices is the latest trend of last years, it is strictly required. The creation of any interactive project related with huge amount of tablets and mobile devices in the world.

"The number of people using mobile devices outstripped people on desktop computers in 2014." – Jim Edwards, Business Insider , April 2014.

An adaptable page layout is the basis of website created using the responsive design. It provides flexible grid and page elements, and dynamically resized user interface and content, such as videos or images. To avoid many people will frustrated, your website should be mobile responsive. To achieve a full responsive web design, just create it with three rules:

  1. Media query. Define list of devices that applying this rule.
  2. Transform layout accordingly the screen resolution or re-direct it to page applied.
  3. Navigation transformation for small screens is wished.

Today, Responsive web design was an ultra-popular trend, thing every website strictly needed for the site being displayed properly on various devices with small and big screen sizes.

Dynamic Search

Dynamic Search return results of searching on the fly. We are all accustomed to this technology, so that hardly anyone remembers how Google first used it 5 years ago: Google Testing Dynamic Search Results. Just 5 years ago, but everyone uses it at Google as if it has always done! This is very interactive method that may be adviced for all websites with huge content to provide visitors exactly match for their queries. We predict rising of dynamic search using real data in the context of a search result at E-commerce websites and blogs in 2017. The best way to display products dynamically is use JavaScript and Ajax-powered techniques.

Dynamic search for modern website should have four rules:

  1. The main is auto-suggest for search input that changing after adding another word or even letter.
  2. Drop down menu.
  3. Search input control.
  4. Changing size of search form to fit in web layout at any screen resolution.

Vibrant Color Schemes

Color management is one of the most crucial and significant part of your website design. Involving a color scheme is a good design art strategy (i.e. a lot of colors in range picked to inform an impression, message or mood) and an arrangement of two to five hues that work well together in that scheme. Skilled designers are very cautious in select of the colors they use in creating a professional website. Evaluating color requires intuition that builds over time. Today, designers are pairing vibrant color choices in a way that was not approved a few years ago. I recommend avoiding Low Contrast Design becomed a trend these days. As minimalist design have received vogue, vibrant colors have been on the growth too. Vibrant Color Scheme is an inspired palette of bright, energetic, and fun colors. Creating vibrant color schemes is a good method to add visional accent and user interaction cues in design developments. Designers of websites have been experimenting with blending bold, bright, vibrant colors, deepening them, or placing highly saturated vibrant colors against a light or dark background. Very often designer use a vibrant color design technique that have created an amazing color effect by using some of the richly vibrant colors. Vibrant color trend of 2017 differents by its ability to balance professionalism and fun of rainbow colors. Using a neutral palette in combination with vibrant colors will be popular this year.

Rich Animation

Rich Animation that properly inserted at website key places makes the overall impact a lot more entertaining and interactive. Loading animations dispose to occupy the visitors and hold them hooked in many cases. Motion animation helps you gain the interest of users, especially for e-commerce website without interesting content. To make your comers feel like you really care about their trial on your website, use videos in the correctly place at the proper time. Abundant animation on websites have begun entering it into their projects is a nice way to make online shopping process more enjoyable and pleasant for many e-commerce websites.

Hidden Menus

Navigation menus are significant on any website, but can sometimes look obtrusive on small devices. Hamburger menus became popular with the increased importance of designing better interfaces for smartphones and tablets. However, in 2016, Hamburger Menus are not the trend in modern web design. Goodbye hamburger menu. One of reasons is a hamburger menu requires an action or additional click before a user can use it. This involves added time and effort that a user might not be committed to, especially if it’s just one of many sites they’re visiting in a session. A careful small stunt for small screen devices is to have a knob that switches the navigation menu at smaller screen widths or showing the full width menu at larger screen widths. The full working sample of such menu is installed on our site.

How to determine whether hidden navigation is right for your site? The better way to know is Google Analitycs. The percentage of clicks to certain links helps your users find what they are looking for. Result allows you to see utility of hidden global navigation or fixed global menu.

Micro interactions

A call-to-action strategy be able to warranty good chance in organization a huge visitor's database. When done right, micro interactions offer an intuitive way to interact with a website. When done wrong, they can cause frustration through unexpected functionality - or downright quirkiness. Web designers opened a race to the trend of using micro interactions, which achieved its maximum in 2016 and not done yet. Well-designed micro interactions can be defining because, despite their simplicity, they’re often very powerful. The live example of this technology is an e-mail signup form located in the bottom of our site home page. Supplied with properly text, it can transform more daily visitors into continuous clients and, accordingly, enhance conversion factor. Use of large typography in combination with a crisp, minimalistic approach will be used to convey a clear brand message. In 2017, we will have many more micro interactions, which will function as a dialogue with our users. These micro interactions will be wrapped in carefully crafted transitions and animations, making for a more sophisticated and smooth experience.

Stylized Typography

Fonts flare deep feelings. Boom of script fonts in web design started in 2005. Huge typography as web designer's language of communication with their customers has become a popular in 2006. 2013 popularized a mixed typography style, as it combines different styles of fonts in the one web layout without the feel of some dissonance. Typography will get bolder and bigger (think: Italic, all caps, oversized fonts, and handwritten fonts). Extremes in sizing, custom typefaces, traditional fonts used in unconventional ways, and highly stylized lettering can all have a huge impact. This variety of fonts may be overwhelmed very often, but picked properly stylized typography evokes speed, dynamism, and movement. Avoid overused fonts or fonts that carry a negative association with them just from the start. One way to limit your font choices is to select a pair of fonts that contrast and complement each other, perhaps with one choice for headlines and another for body text. Most of cases, you only need two fonts: one for body text and one for titles, headings, and other design elements. This contrast, and the restraint demonstrated by your choices, will help create a professional and readable web layout.

Images Over Text

Images are still the most common and most universal medium. Images are a convenient method to perfect the visitor activity of your website. A website without any images is boring. On the whole, text works best for eliminating the ambiguity that visual types of bond are prone to subjective emotions. Visual information is very convenient. It can be overkill to fill a page with flourish-rich fonts, but when used tastefully, this kind of typography can create a strong mood and bring life to a page. Before you saturate your web page by images, note that images provide emotion, text provide information. When combining emotion-provoking imagery with informational text, ensure that the text is readable by creating a high-contrast ratio between the text and its background. Have in view that you should only utilize images that someway maintain your content.


Duotone is a fresh trend in website design. It's additionally entirely in vogue, with new destinations changing to a duotone design day by day. Basically, Duotone is an image with just two colors (hence "duo"). It is a great way to create striking contrast and incorporating color into a design. The impact, which utilizes a couple of hues over a photograph is striking, fun, and energetic. It is a throwback to early printing days, and can give designs a fresh look. Duotone images make great hero backgrounds because they add some life without unduly distracting from the content or creating legibility issues. Use duotone to go about as a shading stabilizer that gives the content a lot of space and complexity.

Designing With Real Data (Content)

Designing with real data gives us a deeper understanding of how a page will function. CMS helps you design functional prototypes with real content, giving both designers and writers a better idea of just how a website will function.

Long Scrolling

Long scroll was awesome! Infinite scrolling changes UX design, opening the door for more narrative approaches and simpler interaction models. Furthermore, a long scroll needs no reloading the whole thing – a nice improvement in user experience of that year. Now in 2016 we take it to the next level where we see more sites implementing modular scrolling, where you can scroll sections independently. Mostly, this means the screen is split in two, where one half can scroll independently from the other with vertical page orientation.

Product Concerning Videos


Large Backgrounds

Big background images are trendy today and this propensity will stay in 2017. Using high quality photography is nothing new, and advances in both the online and print world have made it much easier to produce striking visual designs using large images. Using a full background image is a popular trend in the web design industry. Using spectacular and interactive pictures and videos on page with details of commodity makes your customers feel like they possess the good even before striking the "Purchase" button. However, it is a common misconception that an attention seeking background image should stand on its own, when in fact, images are meant to compliment the site as a whole. Even a photography website should use images carefully, making sure they are strategically placed and intuitive to the user. If your e-commerce website look professional and clean, full page images at background or videos related with goods influence your probable customers to make a purchase immediately as they enter your online store.

Direct Chat Support

Chatting with customers and responding to their questions helps personalize a company's web presence. Direct chat can also help convert new users in a highly contextual way.

Partitial Loading

Just like Facebook and Pinterest, we predict an increase in sites that load a draft section of content before the main actual content arrives. Particularly for users this is much more useful because it presents the user of what to expect before it’s even there. Just like the screenshot above, this partial loading gives the user an indication as to what they are about to see before it’s there, pretty slick.

Card Layouts

In recent years, card (and card-like) layouts have gained tremendous popularity amongst designers, and this trend will undoubtedly continue into 2016 and beyond. First of all, because cards are one of the basic elements consumed in Material Design, that is a guarantee to be popular next years. They were first made popular by Pinterest and since then, there was no looking back for them. The card layout could easily be mimicked used jQuery and Masonry. The card layout serves the websites that have many data. Cards are also great to use on mobile devices since it has a modular layout. Card layouts are a huge hit among online websites, and websites like The Next Web and UGSMAG are already showcasing it.



Hello, I create websites many years. Hope I will help other people with my experience for your personal or company website. If you have goods or service, you will find your new customers on the web.
Login to post comments